Strategic directions for strengthening economic security and developing competitive advantages of construction companies
DOI:
https://doi.org/10.32347/2707-501x.2024.53(3).349-359Keywords:
competitiveness, construction companies, competitive advantages, strategy, competitiveness assessment, innovation, benchmarking, management efficiency, public procurement, innovative technologies, stakeholders, economic securityAbstract
In the current conditions of the development of the Ukrainian economy, the competitiveness of construction enterprises is a key criterion of their effectiveness, which determines market stability and prospects for further development. Ensuring a high level of competitiveness depends on the ability of the enterprise to produce products that meet modern requirements for quality, manufacturability and costs for its creation and implementation. At the same time, existing problems associated with an insufficient level of management, the lack of clear strategies, economic goals and evaluation criteria, significantly complicate the task of achieving competitive advantages.
It has been studied that to effectively increase competitiveness, it is necessary to implement systemic measures: update technologies and equipment, conduct regular marketing research, assess the strengths and weaknesses of competitors, determine one's own potential and choose the most profitable competitive strategies. It has been determined that a promising direction for increasing competitiveness is the introduction of functional innovations that optimize the organization of the production process, reduce costs and improve product quality.
It is proposed to pay special attention to benchmarking as an effective tool for increasing competitiveness, which allows enterprises to systematically study and implement the best practices of leading companies in the industry, compare their own results with reference indicators, and constantly improve business processes.
A comprehensive methodology for assessing the competitiveness of enterprises is proposed, which is based on a formalized mathematical apparatus and allows taking into account the specifics of enterprises, the availability of information, and the peculiarities of the market, which will contribute to increasing efficiency and profitability in conditions of increased competition.
References
Balabanova L.V., Krivenko A.V. Management competitiveness enterprises based on marketing: monograph . Donetsk : DonDUET named after M. Tugan-Baranovsky , 2004. 147 p.
Dolzhansky I.Z., Zagorna T.O. Competitiveness enterprises : teaching aids . Kyiv : Center of educational Literature , 2006. 384 p.
Kuzmin O.E., Horbal N.I. Management international competitiveness enterprises : teaching aids for students of special education « International economy ". Lviv : Kompakt-LV, 2005. 304 p.
Kvasnyuk B.E. Competitiveness national economy : monograph . Kyiv : Phoenix , 2005. 582 p.
Kendrick JW Improving company productivity; handbook with case studies / JW Kendrick in collab . with the American productivity center. Baltimore; London: Johns Hopkins University Press, 1984.
Porter M. International competition / trans. with English ; under the editorship V.D. Bristle Moscow: International Relations, 1993. 896 p.
Porter M. Strategy Competition Analysis Methodology industries and activities competitors / translated from English Kyiv : Fundamentals, 1997. 390p.
Thompson A., Strickland A. Strategic management: concepts and situations for analysis: trans. with English 12th ed. ; under the editorship N.M. Makarova. Moscow: "Williams" Publishing House, 2006. 928 p.
Chamberlin E. The theory of monopolistic competition / trans. with English ; under the editorship Yu. Ya. Olsevich . Moscow: Ekonomika, 1996. 119 p.
Schumpeter J. Theory economic development . Research profits , capital , credit, interest and economic cycle: translated from English. Kyiv : Osnovy , 1995. 258 p.
Competitiveness enterprises : rating levels and directions increase : monograph / edited by O.G. Yankov . Odessa: Atlant, 2013. 470 p.
Goyko A. F. Methodical question assessments efficiency works construction Enterprises . Ways to improve efficiency construction in conditions formation market relations . 2022. No. 49(1). pp. 148–156.
Izmailova K. V., Abashkina K. O. Justification economic expediency installation solar panels on suburban areas residential houses . Construction Production . 2017. No. 64. P. 23–29.
Izmaylova K. V., Izmaylova O. V. Expertise system efficiency investment at the stage technical and economic justification . Management development Complex Systems . 2010. Issue 4. Pp . 45–54 . URL : http://nbuv.gov.ua/UJRN/Urss_2010_4_11 ( access date : 14.04.2024 ) .
Zakorko P. P., Belenkova O. Yu., Gao Sh. Classification projects reconstruction of the village in the city for their efficiency for the population . Construction Production . 2015. Issue . 59. Pp. 26–32.
Sorokina L. V. Research influence macroeconomic controls on the speaker accumulation capital in construction Ukraine . Current problems economy . 2012. No. 6. P. 69–81 . URL : http://nbuv.gov.ua/UJRN/ape_2012_6_10 ( access date : 14.04.2024 ) .
Bielienkova O. et al. Improving the organization and financing of construction projects by means of digitalization. International Journal of Emerging Technology and Advanced Engineering. 2022. Vol. 12. No. 8. S. 108–115.
Vorobec S., Kozyk V., Zahoretska O., Masuk V. Simulation Model of Planning Financial and Economic Indicators of an Enterprise on the Basis of Business Model Formalization. Data–Centric Business and Applications Evolutions in Business Information Processing and Management (Volume 2). Springer Nature Switzerland, 2020. P. 299–319.
Tytok V. V. Complex previous analysis innovative investment project in housing construction . Ways to increase efficiency construction in conditions formation market relations . 2016. No. 34. P. 139–151. URL: http://nbuv.gov.ua/UJRN/shpebfrv_2016_34_18 ( date (application : 04/14/2024).
Nikolaiev V., Nikolaieva T. Basic model formulation spend zhyttyevoho cycle objective untidiness . Shliakhy improvement effectiveness construction in conditions formuvannia market Vidnosyn . 2014. No. 34. P. 145–155.
Stetsenko S. P., Ilyina T. A. Hierarchical model evaluation infrastructure risks entrepreneurial activities in construction . Scientific Proceedings of the National Research Foundation of the Russian Federation. 2019. Issue 1. P. 74–84. URL: http://nbuv.gov.ua/UJRN/Npndfi_2019_1_7 ( date (application : 04/14/2024).
Bolila N. V. Functional and operational transformation of management systems construction by an enterprise on the ground Cals - technologies . Management development complex systems . 2019. No. 40. P. 156–159. DOI: 10.6084/m9.figshare.11969097.
Tsyfra T. Yu., Vilnytska N. V., Shevchuk K. I. Theoretical approaches analysis expenses vital cycle project construction and reconstruction sports and recreational institutions in Australia . Paths increase efficiency construction in conditions formation market relations . 2022. No. 50(2). pp. 31–39.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
