Using a theoretical and applied approach to determining the optimal strategy of an investment and construction enterprise for the implementation of construction projects

Abstract

The article defines the theoretical and applied foundations of a strategic approach for the implementation of a construction and investment project in conditions of changes in resource availability.

Taking into account the new complex conditions of Ukraine's location in the world economic space, attracting foreign investments, taking into account the sharp decline in the purchasing power of the national currency and inflation, constant changes in both the internal and external environment of the construction of residential and commercial buildings, there was a need to involve modern mechanisms for studying investment processes using a wide range of economic, mathematical, organizational and technological tools in the assessment and justification of investment and construction facilities. The methods of feasibility study of projects are understood as a combined approach to collecting and processing information about the purpose of their organization, target purpose, resource provision, the nature of future results, as well as the choice of a formalized model that allows converting the processed information into a generalized indicator, using which the project manager makes decisions, assesses the effectiveness of projects and determines priorities for their resource provision.

The functioning of investment and construction activities, its environment in real conditions is unstable, unpredictable, changeable in the choice of the necessary technology and the phasing of construction projects, which complicates the process of construction of real estate objects. Having considered the complex environment of investment and construction projects and scientific works, it should be noted that the analysis and assessment of similar or related projects at different stages of investment and construction activities can prevent many negative impacts of the origin of unstable conditions or uncertainty on the final result of construction activities. At the stage of forming an investment plan and developing a construction project, the most important thing is to take into account factors that could, in the event of destabilizing situations, have a negative impact on the effective and successful process of implementing construction projects as a whole.

In order to ensure that potential developers of residential and commercial real estate can reliably invest their financial resources in a construction project, an applied toolkit for pre-investment selection and decision-making during the ongoing management of project implementation was considered, taking into account factors of changing resource availability and efficiency, achieving a reduction in the risk of probable overestimation of project implementation costs and an increase in construction terms at the stage of initiation and implementation of investment and construction projects. The indicated theoretical and practical results of the presented material can be used to solve the problems of planning, control and ongoing management of the developer's investment and construction activities.