Маркетингові прийоми, що сприяють розвитку українського ринку освітніх послуг
DOI:
https://doi.org/10.32347/2707-501x.2013.30.129-135Keywords:
marketing techniques, educational services, market, competition, specialist development.Abstract
Illuminated marketing techniques enhance the development of the education market is improving the competitiveness of higher education institutions.
References
Арсаланов Т. Н. Маркетинг услуг: уточнение некоторых понятий с экономической точки зрения / Т. Н. Арсаланов // Маркетинг в России и за рубежом. – 2004. – № 2.
Басовский Л. Е. Маркетинг: курс лекций / Л. Е. Басовский. – М.: ИНФРА-М, 1999.
Добрыднев С. И. К вопросу определения продукта вуза / С. И. Добрыднев // Маркетинг в России и за рубежом. – 2004. – № 4. – С. 26–31.
Самсонова М. В. Исследование факторов конкурентоспособности образовательной услуги / М. В. Самсонова, Е. В. Самсонова // Известия Волгоградского государственного педагогического университета. – 2010. – 3 (47). – С. 88–90.
Шевченко Д. А. Состояние и перспективы молодежного рынка труда / Д. А. Шевченко // Экономический журнал. 2002. – № 4. – С. 94–99.
Щетинин В. П. Экономика образования: учеб. пособ. / В. П. Щетинин, Н. А. Хроменков, Б. Г. Рябушкин – М.: Рос. пед. агент., 1998. – 306 с.
Downloads
How to Cite
Issue
Section
License
Copyright (c) 2020 А. М. Тугай, А. Ф. Гойко, М. А. Єлішевич
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).